Actress Prachi Desai to promote Goa Tourism

Television soap artist turned Bollywood actress, Prachi Desai, is all set to promote Goa tourism with a target buzzword ‘youth’. The brand icon Prachi is expected to attract more Indian youth for a popular tourism destination Goa.

Of course, Goa will be set as a family holiday destination along with targeting the affluent youth, who are a growing segment in India, said state tourism secretary M. M Modassir at a press conference.

Well, it may be a part of honour for Parchi Desai to be the face of the most popular tourist destination Goa, who is recently seen in the controversial movie ‘Once upon a time in Mumbai’ after her debutant film `Rock On’.

According to the Goa tourism officials, Prachi is the perfect face who looks fresh and young with her television soap background can be able to make impact on youth with her representation at the domestic market.

Besides, the Goa tourism will follow certain strategies like a multi-pronged campaign that will span mediums such as TV, press, online and retail activation.