The anti-tobacco NGO, has threatened to issue a legal notice against Aishwarya and the producer-director.
“The innumerable posters and banners of film ‘Guzaarish’ displayed all over Mumbai shows Bollywood icon Aishwarya Rai smoking a cigarette. There would be scores of other scenes which could be displayed to convey the storyline of the film. Yet the producer has chosen this particular one, quiet oblivious to its after effect,” NOTE India general secretary Dr Shekhar Salkar told PTI.
Salkar, who in past had dragged Amitabh Bachchan to high court for similar offence during the promotion of Family, said a legal notice would be issued against Aishwarya and producer Sanjay Leela Bhansali by Wednesday.
The NGO has demanded withdrawl of posters showing smoking scenes from the publicity campaign of the movie, scheduled to release next week.
He said, “the display of posters showing Aishwarya smoking raises worries in our mind that such depictions could be trend-setter.”
Salkar, a practising Cancer surgeon, said that NOTE firmly believes that there is unscrupulous and callous use of film stars, who are considered as icons and even deities by their millions of fans, to propagate smoking.
He said it may not be intentional but it leaves a lasting impression on the minds of the fans ultimately bringing them more closer to the damned product (cigarette) and a chance to contract cancer.
NOTE India had in the past knocked every door to prevent the clandestine proliferation of tobacco by using Bollywood stars,” Salkar said adding that they had even taken the legal recourse in their attempt to convince Amitabh Bachchan.
“Sadly our contention could not convince the Goa bench of the Bombay high court and it held Bachchan innocent of any wrongdoing,” he added.
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